A furniture company spends a ton on advertising. When potential customers enter the store, a Help Wanted sign is taped to the front door. A woman who calls a senior living community to inquire about the possibility of her Mom moving in is placed on hold for nearly ten minutes. A marketer presenting her...
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One, two, ah, one, two, three, four… When we start out leading others, working on a team or building a relationship, our instincts often guide our initial level of trust in others. I can’t offer you proof But you’re going to face a moment of truth At some point, we make a conscious decision...
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Make Industry Experience Added Bonus, Not Top Priority When searching for a new hire to fill a key position, temptation exists to find a direct or exact experience match. For example, if the position is in health insurance sales, search for someone with health insurance sales experience. If a company needs a vendor partner,...
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